Hedon Express
Country
Romania
Language(s)
English, Hungarian, Romanian
Summary of the project
The financed project aims to develop effective digital marketing and promotional strategies for more targeted and efficient brand building. To achieve this, we prioritize marketing intelligence and data analysis to gain a precise understanding of the target audience's behavior and preferences, enabling us to craft more effective strategies. Additionally, we emphasize closer collaboration and integration with the local community to ensure that our marketing activities better reflect and support local values and needs. Overall, the project strives to achieve optimal results in marketing through digital innovation and data-driven approaches, while strengthening our connection and support with local communities.
Contact email
Website
Target Group(s)
Eco-Tourists, Cultural and Heritage Tourists, Adventure Seekers, Welness and Retreat Seekers, Families, Photographers and Nature Enthusiasts, Educational Groups and Schools, Local Tourists
Digital Support Area(s)
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable mobility
Soft/Social Support Area(s)
Social-cultural skills (interaction with visitors from different cultural backgrounds)
Integration with the local community
Collaboration with selected Assistance Service Providers (ASP)
Harghita Business Center (Ferencz Szilvia)
