Rural Tourism and similar services such as Eco-Tourism, Farm-Tourism etc. respond to new trends of the European and worldwide tourism demand.
Traditionally based on local or regional demand, this sector has now the opportunity to extend markets by working together on a transnational base in the Eurocluster EU Rural Tourism - ERT.
Co-funded by the COSME program of the European Union, EU Rural Tourism is born with the objective of complying with the trends of the European worldwide tourism demand, increased by the ongoing Covid-19 pandemic that generates additional demand for similar services. Services such as rural tourism and similar services like eco-tourism, farm-tourism and sustainable tourism respond. Traditionally based on local or regional demand, this sector has now the opportunity to extend markets by working together on a transnational base in the EuroCluster Rural Tourism ERT.
The ERT combines the concept of professional organisations (consortium partners: Venetian Cluster, ADI Harghita, NCA, Euracademy, Ruraltour and TSAC. Associated partners: Ecoclub and LFD) that work on the ground with a wider understanding of the cluster concept. It provides thus a unique opportunity to upscale activities from local to regional, national and international levels. At the same time, it creates a critical mass of European rural tourism services with a vision of internationalization in 15+ countries that are supported under this form of collaboration.
This project creates the basic vision, objectives and operative structure for an Eurocluster “Rural Tourism”:
- establish a cooperation mechanism between regional tourism clusters, professional organisations in rural Tourism, local development agencies, and transnational knowledge networks in the field of rural Tourism.
- create a critical mass of at least 190 SMEs in at least 15 countries that have received a homogeneous re- and up-qualification in digital and green transformation together with improved soft skills.
- This in turn constitutes a viable transnational network of advanced rural tourism services with visibility in the market and sufficient choice for international and worldwide customers. It can then be upscaled in the future based on the general concepts, methodologies, and the experiences gained.
As a response of this generic need, we will offer 12 specific support areas with highest needs of improvement from the fields of: digital, green and soft/social competences: