Vineyard Cottage Janko in Metka – Jožica Novak
Country
Slovenia
Language(s)
English, Bosnian, Croatian, Montenegrin, Slovak, Slovene
Name of the Project
EuroCluster Rural Tourism
Summary of the project
Since the provider does not yet use the website, we will prepare a plan for the preparation of the website and social networks for the successful promotion and marketing of our offer. At the same time, we will make sure, that the texts of new web site will best reflect all the important elements that best represent their offer, the ambiance of the wine hills and masonry, as well as all our products that they prepare for the guests, such as:
- presentation text,
- information on additional local offers,
- photographs,
- promotional film
- contacts and contact form for inquiries.
They will open their own FB and IG profile, where they will post various promotional announcements and invite visitors to like and share their experiences.
The thematic video material will be created for the purposes of informing and promoting the public. This will include the presentation of content specific to our farm in a creative way that enables marketing communication that conveys a realistic picture of the offer as well as other very important elements, such as our key values such as the environment, atmosphere, emotions..."
With the goal of more responsible sustainable behaviour towards the environment, the provider will reactivate the well in which they used to collect water - the drip pan. In the beginning, he will use this water for cleaning and cellaring, but in the future, he will also try to use it for sanitary purposes.
The provider will set up a birdhouse where visitors, especially families with children, will be able to learn about the richness and diversity of the bird world in the local area. Since the building has the fairy-tale name "Hansel & Gretel", where families with children come, the provider will collect and present the most common types of birds in the local area. In addition to the educational role, the acquisition will of course also have a positive role for the preservation of local birds, especially in dry and unfavourable weather periods.
In the field of SOCIAL, we will connect with local providers. On the neighbouring wine hill, the local project "Open Masonry" is already running, which opens the door to wine temples to hikers and other visitors, where guests can taste the delicacies of hardworking winegrowers. Thus, we will encourage the stakeholders who are already included in this offer to participate in this itinerary as well, as they are already used to joint cooperation. In this way, our guests will continue to be able to learn about the cultural and living heritage that we want to promote with this itinerary. We will also present local providers in info folders and on our websites.
Contact email
Website
Target Group(s)
Cultural and Heritage Tourists, Agritourists, Families, Local Tourists
Digital Support Area(s)
Digitalization of processes in SMEs
Digital marketing and promotion
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Soft/Social Support Area(s)
Social-cultural skills (interaction with visitors from different cultural backgrounds)
Experience generation for visitors (development of corresponding products)
Integration with the local community
Collaboration with selected Assistance Service Providers (ASP)
Informal consortium Jurakić, Pavlin, Koščak
