Montenegro Adventures
Country
Montenegro
Language(s)
English, Montenegrin
Name of the Project
EuroCluster Rural Tourism Project
Summary of the project
Montenegro Adventures is embarking on a project to support ten rural households by incorporating their products into the agency's portfolio. A comprehensive marketing strategy has been devised to launch a new website as a main pillar for future B2C marketing, and its launch, planned for the end of March, will be followed by multiple social media campaigns dedicated to various products that will be featured there. Montenegro Adventures also plans to leverage the existing B2B network for each new product.
In this project, our approach involves identifying ten new rural tourism providers and integrating their products into our portfolio. If necessary, the selected households will be supported in product development. As most rural households lack professional photo materials, we plan to engage photographers where necessary. Small-scale visibility campaigns will be initiated following the launch of each new product. These rural tourism experiences will be promoted as standalone offerings and as part of our day or multi-day tours and packages.
While some providers will be included in existing packages, the primary objective is to diversify our tourism offer and target different EU and long-haul markets. Anticipated benefits include expanding offerings for the 50+ segment and developing products for families with teenage children.
We have already started investing in our new website, and we plan to improve the digital skills of our staff and obtain our first ISO certification.
As a result of the project, we will include 10 rural tourism providers in our product portfolio and promote them through the agency's existing social networks.
Contact email
Website
Target Group(s)
Eco-Tourists, Adventure Seekers, Cultural and Heritage Tourists, Agritourists, Families, Educational Groups and Schools
Digital Support Area(s)
Digitalization of processes in SMEs
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Gastronomy and food based on local supply chains
Soft/Social Support Area(s)
Integration with the local community
Collaboration with selected Assistance Service Providers (ASP)
Kirsi Hyvearinen
