TJ SPORT NEMČIČKY

Czech Republic

Czech

TJ SPORT Němčičky, a local sports association operating as a micro company, seeks to enhance its community-based business to implement innovative improvements. Currently lacking a communication and product strategy, the association aims to revamp its offerings to attract a wider customer base. The project entails the development of new digital and green services, including an automated booking system, integration of live webcams, and promotion of sustainable accommodation standards. Specialized offerings such as assisted skiing for disabled tourists and digital guided tours will further enhance the destination's appeal. Under the supervision of experienced experts, the project will focus on improving digital, green, and social competencies. This involves digitalizing processes, developing a user-friendly website, utilizing data-driven marketing strategies, promoting local gastronomy, and fostering inclusive tourism experiences. Expected impacts of the project include enhanced customer experiences, increased revenue streams, cost savings through operational efficiencies, and strengthened brand reputation as an environmentally conscious destination. Anticipated outputs include a comprehensive communication strategy, a modern website, new service offerings, a presence on global platforms, and an internal reservation management system. Looking ahead, the association plans to further integrate with the local community and offer tailored packages to meet the diverse needs of its guests, thereby establishing itself as a best practice model for sustainable and inclusive tourism.

jan.orava@t40.cz

http://www.sportnemcicky.cz

Eco-Tourists, Families, Local Tourists, Cultural and Heritage Tourists

Digitalization of processes in SMEs

Digital marketing and promotion

Sustainable management practices for SMEs

Gastronomy and food based on local supply chains

Inclusive tourism for visitors with special needs

Integration with the local community

DIH 4.0