Dr. Koledits Ferencné, Kétvölgy Vendégház
Country
Hungary
Language(s)
Hungarian
Name of the Project
Secrets of Vendvidék
Summary of the project
The "Secrets of Vendvidék" project aims to develop a program package by studying travel habits and addressing the lack of existing packages for the region. Planned elements include getting to know Vendvidék and Kétvölgy, incorporating folk traditions, local gastronomy, regional attractions, collaboration with Kétvölgy Kertje for seasonal dish demonstrations, and walking/cycling tours.
To enhance the company's operation and sell the program package, digital improvements are necessary. This includes Google Calendar training, developing a digital system for guest communication and feedback, creating a Google contact account, Facebook page creation, website updates, SEO settings, targeting new audiences with educational programs, professional photography, and visibility in the FATOSZ catalog and website. Marketing intelligence involves analyzing travel habits to define the clientele.
The project emphasizes green and sustainable practices, aiming for the National Trademark and promoting local meals based on regional supply chains. It also highlights the unique "smoky kitchen" experience and the demonstration of local specialties as part of the program package. Social development involves integration with the local community, including membership in a cooperative and support structure.
Contact email
Website
Target Group(s)
Cultural and Heritage Tourists
Digital Support Area(s)
Digitalization of processes in SMEs
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Gastronomy and food based on local supply chains
Soft/Social Support Area(s)
Integration with the local community
Experience generation for visitors (development of corresponding products)
Collaboration with selected Assistance Service Providers (ASP)
National Federation of Rural and Agrotourism Hungary
