Ski klub Velké Meziříčí
Country
Czech Republic
Language(s)
Czech
Summary of the project
SKI KLUB Velké Meziříčí, owned by the local association of skiers, faces financial constraints but aims to enhance its ski resort through digitization and digital promotion. They seek funding and expert support to strategize their development, particularly in digital communication.
The ski resort offers seasonal services including skiing, dining, and accommodation. Plans include extending the winter season with automated snowmaking control and improving catering by sourcing from local producers.
A new product offering involves virtual guides presented on the Outdooractive platform to attract more visitors.
Digitalization efforts focus on upgrading the ski slope's snowmaking system with automated control for energy and water efficiency. Digital marketing via Outdooractive aims to expand the resort's reach and attract more guests.
A data-driven marketing strategy, along with collaboration with local suppliers for gastronomy, is planned to enhance service offerings. Additionally, digital guided tours using Outdooractive aim to enrich the visitor experience.
Anticipated outcomes include sustainable management practices with reduced energy and water consumption, revenue growth, operational cost savings, and brand enhancement.
Expected deliverables include a comprehensive communication strategy, updates to the website, introduction of innovative guest packages, and a presence on global platforms.
The project demonstrates a commitment to best practices, including collaboration with the local community and tailored packages for guests, ensuring the ski resort's continued success and growth.
Contact email
Website
Target Group(s)
Eco-Tourists, Families, Agritourists, Photographers and Nature Enthusiasts, Educational Groups and Schools, Local Tourists, Adventure Seekers
Digital Support Area(s)
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Digitalization of processes in SMEs
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Gastronomy and food based on local supply chains
CO2 management and reduction to address climate change
Soft/Social Support Area(s)
Experience generation for visitors (development of corresponding products)
Integration with the local community
Interpretation techniques for cultural, historical, natural resources
Collaboration with selected Assistance Service Providers (ASP)
DIH 4.0
