Győri Imre – Győri Lovastanya
Country
Hungary
Language(s)
Hungarian, German
Name of the Project
Grapes and horses in Cserkeszőlő
Summary of the project
The "Grapes and Horses in Cserkeszőlő" project aims to create a unique program package by understanding travel habits and addressing the current absence of such offerings. The plan includes wine tasting at Cserkeszőlő Castle, a visit to the Lace Museum, a horse carriage experience, a session on carriage driving by a local expert, breakfast from local products, a visit to Cserkeszőlő spa, and a specialized tasting of pálinka and bio wine at the guest house.
To enhance the company's operation and sell the program package, digital improvements are crucial. This includes Google Calendar training, creating a digital system for guest communication, Facebook training, Szallas.hu interface updates, website creation, SEO settings, professional photography, and visibility in the FATOSZ catalog and website. Marketing intelligence involves analyzing travel habits to define the target clientele.
The project emphasizes green and sustainable practices, aiming for the National Trademark, incorporating local products into the program package, and promoting sustainable mobility through horse carriage programs. Social development involves generating experiences for visitors, such as horse carriage rides, and integrating with the local community through membership in a cooperative. Additionally, the project supports local producers by selling their packages at the accommodation.
Contact email
Website
Target Group(s)
Welness and Retreat Seekers
Digital Support Area(s)
Digitalization of processes in SMEs
Digital marketing and promotion
Marketing intelligence, data analysis, marketing strategy based on data
Green and Sustainable Support Area(s)
Sustainable management practices for SMEs
Gastronomy and food based on local supply chains
Sustainable mobility
Soft/Social Support Area(s)
Experience generation for visitors (development of corresponding products)
Integration with the local community
Collaboration with selected Assistance Service Providers (ASP)
National Federation of Rural and Agrotourism Hungary
